Primed at MADE EXPO 2025: shaping the future of innovation
We will take part in MADE EXPO 2025 with a stand that fully represents our philosophy: innovation, design, and technology that redefine the concepts of comfort and protection for contemporary living.
Our presence at the fair marks another step forward in the continuous evolution that has always guided us: enhancing everyday life through smart, carefully engineered, and made-to-measure solutions.
A STAND THAT REFLECTS OUR ESSENCE
Our stand at MADE EXPO has been designed as an open structure set within an elegant, dark atmosphere, where LED lighting frames our products like true avant-garde works of art.
We chose a black backdrop for one simple reason: we want our products to be the absolute protagonists, placed at the very centre of the visitor’s attention and experience.
Each illuminated structure communicates an idea, an emotion, and a technology, expressing the distinctive identity of each product line.
This immersive, harmonious path invites visitors into a dialogue between light and design, where the elegant, nocturnal mood highlights the discreet beauty of our technology.
THE NEW PRODUCTS PRESENTED
SWITCH5 – TECHNOLOGICAL INNOVATION
Switch5 is our key innovation for 2026:
- QUIETER
- SMOOTHER
- ADJUSTABLE
- WIDER
The number 5 is symbolic: it represents our ongoing commitment to technological excellence, an evolution shaped by the feedback of those who install, handle, and live with our products every day.
It’s not perfect, It’s always + Switch!
SKAT – SMALL IN SIZE, BIG IN TECHNOLOGY
MAGLAC: Primed’s patented magnetic tassel, together with the push-opening system and 40 mm roller box, gives SKAT a refined and contemporary design.
The external spring adjustment, the integrated telescopic guides, and the simplified assembly system reflect our commitment to offering solutions that are practical, intuitive, and efficient.
IVER40 – THE BUILT-IN LINE EXPANDS
With Iver40, we are extending our built-in range, already including the 50 and 78 versions, with a new 40 mm model.
It’s our vertical spring-loaded system without spacers and without a front. It can be built into the wall thanks to rail inserts, or mounted directly onto the frame.
Available with an ergonomic handle or push handle, it comes equipped as standard with MAGLAC, Primed’s patented magnetic tassel as a distinctive element of our technology.
RELIVE MADE EXPO
On our social media channels, you can find the most significant moments of MADE EXPO 2025: images of our stand, the new products showcased, and the atmosphere shared with customers and partners.
For us, MADE EXPO 2025 is not just an event, but a moment of genuine connection.
Every meeting and every conversation strengthens a shared path: growing together with our customers, day after day, project after project.
Continue the journey with us: request the mini catalogue and stay updated on the latest news for 2026.
